Health Services
The Challenge
- Reducing the dependence on ad-hoc strategies/initiatives.
- Improving the brand messaging and identify to improve the footprint.
- Developing strategies and initiatives that would help deliver new customer leads.
The Goals
- Profile Current/Active client database profile to establish customer profile/persona;
- Identifying key triggers for customer profile/persona;
- Development of brand messaging (call to action) for the Financial Year 2017-18.
- Development and implementation of a Digital Lead Generation Acquisition Campaign aimed at generating potential/prospective customer leads.
The Results
- More than triple the number of organic visitors.
- More than double the levels of engagement between visitors, clients and prospects.
- Delivering new leads at a rate of 4 new enquiries per month (for a niche where one in 6,000 Australians will have a need for this service).
What We Did
- Customer Profiling/Targeting
- SEO
- Content Generation
- Digital Lead Generation and Stewardship
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