Health Services

The Challenge

The Challenge

  • Reducing the dependence on ad-hoc strategies/initiatives.
  • Improving the brand messaging and identify to improve the footprint.
  • Developing strategies and initiatives that would help deliver new customer leads.

The Goals

  • Profile Current/Active client database profile to establish customer profile/persona;
  • Identifying key triggers for customer profile/persona;
  • Development of brand messaging (call to action) for the Financial Year 2017-18.
  • Development and implementation of a Digital Lead Generation Acquisition Campaign aimed at generating potential/prospective customer leads.
Data centre

The Results

  • More than triple the number of organic visitors.
  • More than double the levels of engagement between visitors, clients and prospects.
  • Delivering new leads at a rate of 4 new enquiries per month (for a niche where one in 6,000 Australians will have a need for this service).



What We Did

  • Customer Profiling/Targeting
  • SEO
  • Content Generation
  • Digital Lead Generation and Stewardship


Would you like to know more about this case study?

Post has no taxonomies