Data Centre
The Challenge
- To clarify and strengthen the brand positioning, ensuring the brand foundations will carry the business through to the next stage of growth.
- Position the branding to align with the expectations of the market/sector, establishing client trust and conveying quality and assurance.
- To define the brand persona, target market, and tone of voice—who you are as a brand, and why that matters to your desired customer base.
The Goals
- To engage the target market, making effective use of marketing platforms, such as the brand’s website and digital campaigns.
- Specifically develop key messaging and campaign content.
The Results
- Website that properly encapsulates their strategy and business position.
What We Did
- Brand Audit and Strategy
- Copy Development
- Website Design, including:
- Animation
- Motion Graphics
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