There’s no denying we live in a digital world. Whether your business is well-established or just starting out, it’s a good idea to consider hiring a digital marketing consultant to help implement your digital marketing strategy.
Implementing a digital marketing strategy can help widen your business’s reach, targeting a whole new market of potential customers. By integrating search engine optimisation, search engine marketing, social media and various other digital strategies, you can expand the reach of your brand and achieve online success.
However, when it comes to digital marketing, you might be asking whether using an agency is best for your business.
Every business is different, but having a dedicated digital marketing agency on hand can be extremely beneficial for the following reasons:
1. Dedicated focus
Implementing digital marketing strategies takes time. Let’s look at SEM, for example. Your AdWords and keyword bids need to be monitored in order to ensure that you’re receiving the best possible outcome from this strategy. If you aren’t checking what keywords your competitors are using, monitoring your own AdWord bids and researching what other keywords could be beneficial, your strategy isn’t likely to be as effective.
You could choose to give this role to an internal member of the team, but sooner or later they would inevitably be swept away helping out with other jobs which need doing. However, when you choose an outsourced digital marketing consultant, you can rest assured that they will have the time to dedicate to your account, and can, therefore, assess in detail the progress of your digital strategy to ensure everything is on target for success.
2. Specialised skills and knowledge
What’s more, a consultant working for a digital marketing agency will possess a breadth of digital marketing knowledge thanks to their many years of training and practice in the field of marketing and business consultancy. In contrast, an internal member of staff charged with handling your digital strategy might not have the same wealth of knowledge that comes from focusing on digital marketing. Plus, in order to be cost-effective, they might also be required to carry out your digital marketing activities, rather than focus on strategy; or they may even be distracted by having to manage your offline marketing too.
However, having likely worked with various other clients in your industry, an agency digital marketing consultant will be able to apply their learned knowledge to improving and analysing your business’s strategy. For example, an agent may previously have used and seen success with a back-linking strategy for another client and decide to try this with your business. This could be extremely effective as the digital marketing consultant has already had the opportunity to try out and test their ideas. What’s more, they will likely have the accounts and tools already available to assess your strategy’s performance, without you having to set them up.
3. Save time and money
If you want to trial a new strategy, or you run seasonal campaigns, your digital marketing needs might vary, making it unnecessary to hire an internal member of the team to fulfil this role on a full-time, permanent basis. Hiring an external digital marketing consultant, however, allows you to utilise their services when you need them, and pay accordingly.
4. Enables perspective
It is also important to note that hiring an external digital marketing consultant allows a certain amount of distance from the everyday workings of your business. As an outsider with a fresh pair of eyes, they will be able to review your strategy objectively to get the best results.
Is it time you invested in the skills of a digital marketing consultant?
At vLinkD, we provide digital marketing consultancy services to help businesses realise their full potential. Together, we will work with you to take your digital marketing strategy to the next level.
Contact us today to find out more.