If you’ve recently launched an app to support your business or are planning on developing an app, congratulations! But the hard work, unfortunately, does not end here. Today’s digital consumers want and expect more from apps and websites so you must ensure your app is the perfect representation of your business. Aside from the app functioning efficiently, it is important your app looks aesthetic and doesn’t miss out any important details, such as a professional splash screen.

The importance of an app logo and icon for mobile apps

Contrary to popular belief, an app icon is different from an app logo. An app icon will appear on the menu screen of whoever has downloaded its device, whereas a logo can be included in the main app pages and branding. Designing an app icon is important as you need to select a design that conveys what your app does and the icon needs to stand out on a screen against multiple different apps. For this reason, whilst your logo may represent your business well, it may not explain what your app does or stand out next to other app icons.

Using your logo as a starting point is a great idea, compare your logo to the app icons of your competitors and consider how you can tweak your logo to create a unique icon.

The importance of a splash screen for mobile apps

When you click on an app, the first page that is visible is usually a page with the company logo, or a loading icon, this is known as a splash screen. A splash screen may seem like a non-essential part of app development, but it has many benefits. A splash screen can ensure from the first moment someone uses your app, you are controlling their experience. The absence of a splash screen can look unprofessional and may leave users frustrated as they are unaware if their app is loading or if it is crashing. This can reflect negatively on your user experience, and cause users to delete the app before engaging with it properly.

The importance of branding for mobile apps

When designing an app, you should aim to make your app a flawless extension of your business. For example, you may wish to use the same colour scheme, font and imagery as your website or other existing marketing material. While the aesthetics of branding are important, it is also essential to consider how your branding makes your target audience think and feel. Branding can influence how a user visualises your company and what they associate it with. For example, your app content and imagery must all be coherent and spread the core messages of your company.

If you’d like more guidance about app development, do not hesitate to contact the expert app developers at vLinkD today. Need more information about working with us? Our friendly team would be more than happy to answer any of your questions and can provide you with an obligation free consultation.