Digital marketing is the buzzword any business owner or marketer should now be familiar with. Many people assume a digital marketing strategy aligns with utilising social media channels. However, there is more to digital marketing than you might think. While social media can be an extremely effective way to improve your brand or company’s reach, there are many other ways that digital marketing can help you build your business.
Search engine optimisation (or SEO) is a relatively easy way to boost your reach and ultimately attract new customers to your business’s website. When you’re searching for a product or service, it’s likely you use Google or another search engine to find out more about the product. Often, you may not be inclined towards any specific brand, but are rather searching for the product or service itself. So, when the first search result appears, that’s the one you click on.
Using this logic, a key objective for your own business should be to rank highly on search engine result pages, as this will help increase traffic to your website and improve awareness of your business.
How can you achieve this?
To effectively optimise your website, decide which keywords you want your business to rank for. This could be the name of your company, the product or service you provide, or any other words that you think customers might search for when looking for your solutions. These keywords should be able to easily be worked into the content on your website. It’s important to ensure your web content contains a sufficient amount of keywords in order to improve your ranking on search engines.
A good way to do this is to launch a blog on your website – just like this one! Not only does a blog provide content to your audience that interests them, ideally bringing them to your website, but it also provides an opportunity to utilise keywords and improve your SEO ranking. This will help drive traffic to your website, which in turn also helps increase your SEO ranking.
However, it’s important to remember that Google uses a number of metrics to determine the ranking of your website, and keywords are only one of them.
SEO and your digital marketing strategy
Search engine optimisation is a large and important component of any digital marketing strategy. We’ve only briefly touched on one aspect of SEO, and there is much more to learn. Moreover, SEO is an ongoing process that requires continually working on and updating your website and content to ensure your ranking continues to improve. There are countless online materials that can provide guidance when it comes to improving your SEO as part of your digital marketing strategy.
At vLinkD, we are business strategists who use our knowledge, expertise and experience working across various industries to help you find cost-effective, logical and efficient solutions for your business strategy. Contact us today if you would like more information on how we can help you craft a successful digital marketing strategy.