Are you looking to build a digital marketing plan for your business, but are unsure where to start?
Firstly, it’s important to bear in mind some basics – namely: a digital marketing plan should clearly outline how you plan to achieve your online marketing goals. It should detail what you’re going to need to hit your targets while auditing your progress so you can improve on what you’re doing.
Step One: Build your buyer (target market) personas
When crafting your digital marketing plan, you can’t do anything until you have a thorough understanding of who your audience is.
These buyer personas can be determined through research and interviews into your target market.
Make sure you have evidence of this market actually wanting your products, rather than simply guessing who your market could be – as you might get it wrong.
Some of the demographics you should look at include where they are based, how old they are, how much they earn, what fields they work in, and so on.
By understanding your audience, you will be able to market to them more effectively.
Step Two: Understand your digital marketing tools
Before you start implementing any part of a marketing plan, you need to have the tools in place to analyse the work you do. This means downloading Google Analytics or any other reporting software you plan to use, so you can quickly analyse what is and isn’t working.
Step 3: Begin planning your marketing
Now the fun gets underway! You can begin to plan out your own marketing plans by listing all aspects of your digital communication.
This could include blog posts, podcasts, ebooks or even your company’s About Us page! For each content element, think about what the call to action is and how you can bring more customers to your website by optimising this content.
Step 4: Think about your digital marketing goals
Once you have your content in mind, you need to start thinking up specific goals you hope to achieve through marketing this content. For example, perhaps you want to get 50% more email newsletter signups through a Facebook marketing campaign. Or maybe you want to increase end sales by 10% through a freebie giveaway.
Step 5: Set to work
By taking the content and your goals into account, you can set to work brainstorming how you want to achieve your goals. A good way to do this is to look back at previous content and see what worked and improve or amplify this to make it even more effective.
Pinpoint if there are any gaps in the knowledge of your content, and develop a content plan so you can get your content out there.
Step 6 – Evaluate and Analyse
Once you start crafting your content that makes up your digital marketing plan, have a go with launching it and see how your audience likes it.
Analysis is vital in this stage. You need to see what your audience loves and what they don’t like as much so that you can improve the content for the next round of marketing.
Through continuous improvements, you can make sure your marketing becomes even more targeted.
And there you have it – the 6 steps for creating a digital marketing plan. Let us know if you have any questions or if you’d like us to help you implement a digital marketing plan today. (Working with Us)