When it comes to your digital marketing strategy, you probably already know that Instagram is a vital tool for getting your business to the front of your audience’s minds. You might even know a little bit about social media influencers. These people usually have massive followings, flawless aesthetics, and tout dozens of products from swimsuits to phone cases. However, have you considered how micro-influencers might influence your business growth?
Micro-influencers are users with average follower counts, but strong levels of influence within their communities, due to a strong connection with their audience. If you already rely on social media brand ambassadors as part of your digital marketing strategy, you might want to consider these micro-influencers over the standard social media celebs.
Micro-influencers don’t endorse a lot of brands and they have a genuine connection with their audience, so those who follow them will see them as a credible source. Their shout outs generally hold more weight, and your brand won’t be lost among a sea of other endorsements. Celebrities have a huge number of followers, but those followers don’t necessarily trust them or take their advice.
The best way to get a micro-influencer on your side is to send them a sampling of your products, encourage them to engage with your services, and give you a genuine review. It is a win-win situation, as it will either give you positive publicity, or highlight areas where you can improve.
Higher engagement rates
Micro-influencers might have fewer followers, but they have much higher engagement rates. A good post is liked, commented on and shared. Because they have fewer followers, these influencers have more active relationships with their followers and will more quickly respond to any queries about your products or services after posting.
When it comes to your digital marketing, your budget can only stretch so far. Instagram celebs and sponsored posts can be expensive, and don’t always generate the return you hope for. Think about the number of micro-influencers you could enlist for the same investment, and you could see much better traction. Maximise your spend. Rather than sinking your dollars into one large post with a short lifespan, you can have your micro-influencers make many posts that will last longer.
Translate into sales
Obviously, the goal of social media influencers is to generate sales. Celebrities are really good for boosting overall brand awareness, but this doesn’t always translate to actual sales. Micro-influencers, on the other hand, function more like word of mouth marketing, the most credible form of brand awareness around. It might not seem logical at first, but when you look at the figures, these smaller names direct more measurable sales results than their A-list counterparts.
We all know how SEO works. The more people that are talking about your product or service, the higher your rankings will be, and the more traffic will be generated towards you. Another reason to consider micro-influencers in your next online campaign.
As you can see, there are many reasons why micro-influencers are the newest and hottest way to connect with your audiences on social media. Next time you want a brand ambassador, don’t go solely on follower count alone.
For more information on how to make the most of micro-influencers in your digital marketing plan, get in touch with vLinkD today!