The latest technology and an expertly designed website, unfortunately, do not always guarantee sales. To improve the profitability of your business and digital marketing efforts it is important to consider user experience and its effect on your sales. Looking objectively at your business and the user experience you have created can help to identify areas where your business needs to improve.
What is user experience?
User experience refers to how easy or enjoyable a user finds your website or service. Understanding how an end-user interacts with and perceives your company can provide valuable information about how to improve your business.
Why is user experience important?
Research has shown that users can form an opinion of a website in 0.05 seconds. Another survey found that 40% of customers will click off a web page if it takes longer than three seconds to load. These statistics reveal that user experience is vital to improving your website conversion rates as users can form a positive or negative opinion of your website in a matter of seconds. Understanding user experience is also important to ensure you are offering the best service available to your clients.
User experience vs. usability
It is easy for some smaller businesses to ignore user experience and name it a fad or a luxury for larger businesses. In reality, user experience is an essential component of any successful website or service. While usability (how easy a website is to use) is important, it is only the surface of what user experience is, as user experience can determine how your business is failing or succeeding to meet the needs of your customers.
User experience and digital marketing
User experience is an essential element of digital marketing to ensure your digital marketing plan is working effectively and has a high conversion rate. For example, if you have a social media marketing campaign it is important you have optimised your website for mobile users. Many social media users prefer to use their phones for browsing, so if they click through to your website and find it difficult to use on a mobile platform, they will simply exit your site. Considering user experience in this way will, therefore, improve the success rates of your digital marketing.
Linking Business Innovations
In an age where customers not only expect a simple but enjoyable online experience, understanding user experience is more important than ever. When developing a website it can be hard to distance yourself from the business and perceive it from an objective angle, in such cases it can be incredibly beneficial to bring in a third party. As specialists in marketing, communications and IT, vLinkD can look at your business from a neutral angle and help you to identify and correct multiple ways to improve your user experience and your business efficiency in general. For more information do not hesitate to contact a member of our expert team today.