With mobile technology booming, more and more businesses are using apps to reach out and connect with their audience like never before. After all, what could be better than being a constant presence in someone’s pocket, available at any time and in any place? It’s all well and good to have dreams, but if you’re making these mistakes with your app development, you might never reap those positive rewards. Take a look at our top 3 things to avoid when going mobile:

Platforms: the more the merrier

It happens all the time, businesses launching their all-new app want it to be available to absolutely everyone right away. After all, their website can be accessed from every browser, so their app needs to be fully compatible with every device out there, right? It’s great to be ambitious and inclusive, but trying to achieve IOS, Android, Google, and Windows integration all from the get-go is too much for most. Your app launch will be much smoother if you start by targeting a particular operating system and then branching out later. Figure out which platform is used most by your clients and go with that one to start off.

Letting bugs control you

Bugs are inevitable when launching a new piece of technology, but it’s how you handle them that’s important. If some users are complaining about crashes and unresponsive menus, then you need to act. Too many businesses let the bugs build up until their app gets a reputation for offering poor service. Keep on top of these issues by fixing them as they arise with regular updates that take just seconds to install. Once the damage is done, it’s hard to win back users. Trust us, hitting ‘update’ every once in a while isn’t as big an inconvenience for your customers as you might think.

Keeping it a secret

If this is your first time venturing into the realm of app development, it’s natural to want to keep your big new project close to your chest. However, announcing your app once it’s ready and waiting in the app store could have an anti-climactic response. Marketing is a huge part of the process, so it’s important to let your audience know what you’re planning in advance. By regularly posting updates and offering customers sneak peeks, people will be eager to try the finalised version on release day. What’s more, customers will be able to interact with your announcements, sharing what they’d like to see from your app, giving you that essential insight to get it right the first time.

Here at vLinkD, we can give you the helping hand you need to make sure your app’s software does its best for your business. Easily avoid app development mistakes by getting in touch with our professionals today.