When it comes to a digital marketing strategy, it’s easy to get weighed down in the complexity of the tools available. However, in order to successfully execute your strategy, your plans need to be clear and concise. Simplifying your digital marketing strategy makes it easier to communicate your goals amongst your team and to map a clear plan forward.
It is inevitable that businesses will continue to depend more and more on digital technology to market themselves in the current landscape. Brands can become convinced that the easiest way to increase sales and presence is to do MORE, MORE, MORE!
For this reason, you might become overwhelmed by the constant demand to change and adapt your marketing strategies to fit a digital market that is always in flux. However, a good digital marketing strategy should be adaptable in itself – the goals should be relevant across multiple platforms and should be ready to embrace change when it arises.
Clearly, a multi-faceted digital marketing strategy plays a large role in the digital marketing success of your business. But in order to get it right, and to avoid overexerting your resources, you need to take some time to learn how to simplify your approach. Instead of a ‘more’ strategy, you need to think of a ‘better’ strategy. Quality is always better than quantity.
1. Embrace the Visual
Regardless of what platform you are using, visuals are a great way to demand attention and can be used across your website/social media/advertising and more. It is very rare to see text heavy content these days, because audiences are not attracted to large blocks of words. Incorporate visual content into your strategy because a picture really is worth 1,000 words and is a great way to increase traction across multiple platforms.
2. Be a Curator and a Creator
When it comes to your digital marketing strategy, content creation should definitely play a role. However, curating content from other sources is a good way to save time and resources. Curate content from other sources to compliment the core components of your strategy. You can use content curation tools based on algorithms to identify other sources that align with your strategy. Reposting alone isn’t usually a good idea, but add your own unique spin on existing content to develop new content quickly.
3. Engage Your Audience
Digital audiences are savvy and can be used to increase your presence. Contests are one great way to get your audience to create content for you and upload it across multiple social platforms. If you are running a contest you need to think about the kind of content you want, and ensure you incorporate directions that serve your brand.
Relevance and Simplicity – 2 sides of a same coin
It can be easy to feel like you are becoming obsolete in the fast-moving digital world, where within a few minutes your content moves to the bottom of a feed. It is easy to think you need to be constantly creating in order to stay relevant. However, over saturation is not attractive to audiences, and you need to trust the quality – and relevance – of your messaging to persist after the initial impact.
Simplify what you are trying to say so that your brand penetrates across the entirety of your digital content strategy, and you will be successful.
vLinkD are solution leaders and thought strategists that can help you identify areas for improvement across your business. Contact one of our friendly team members to discuss how we can help you today!