As the year comes to an end, it can become easy to become distracted by holiday parties and put your company on the back seat. For businesses, however, it is important to utilise this time to future-proof your business and put your company in the best possible position for the year ahead. In 2019, ‘SEO’ grew from a buzzword to an important concept all businesses must understand. So let’s take a look at SEO tips for 2020 you can utilise now to put your business in the best position for the new year.
Content marketing became even more popular this year, as more and more businesses discovered the benefits of presenting content, such as blog posts and newsletters, to their clients to increase their search engine rankings. Due to this saturation of content, for 2020 it will be important to release quality content over quantity. Rather than rushed daily posts take the time to release content that is informative, engaging and the best on the web, this will attract users to your content over your competitors and improve your SEO.
Customers are becoming savvier when it comes to protecting their details online, ensuring your website has a secure URL and offers your website visitors a secure, encrypted connection will help boost your SEO. If a user feels unsafe or at risk on your website they, will not hesitate to go elsewhere creating a higher drop rate and harming your search engine ranking.
Artificial Intelligence (AI)
Whatever your opinion on AI may be, it will undoubtedly play a larger role for businesses in 2020. To avoid being left behind the AI trend, begin implementing AI to your business now to get ahead of the curve in 2020. For chatbots to automated data analysis, AI can be used to streamline multiple areas of your business helping to improve your workflow and predict your client’s behaviour. By pre-empting the buying behaviour of your customers in advance, you will be able to push and present relevant content to them, helping to improve your SEO accuracy and effectiveness.
It was recently found that 80% of smartphone users are more likely to buy from websites or apps that make it easy to find what they are looking for. The same study found that 46% of consumers would not purchase from a company again if they had a poor mobile experience. These statistics clearly indicate that optimising your website for mobile use in 2020 is essential for your SEO ranking and customer experience overall.
Do you need the guidance of SEO experts in 2020?
If you are looking to improve your search engine ranking as part of your overall strategy for sales and lead generation in 2020, vLinkD can help. We are SEO experts business strategists who can provide innovative solution to your SEO, communication and business problems. For more information about the services we provide, contact us now!