Voice search might seem like something from a futuristic movie, but it is real, and getting more real every day. By 2020, at least 50% of all searches completed online are expected to be voice-oriented. That means that consumers are using the talk commands on their phones as much as they are typing. They want to know deals, promos, what’s near them, and more – all by asking with their voice.
For your small business, that means your SEO is going to need an update. This is one of the most innovative business ideas you can implement as the year comes to a close. To help you on your way, we have put together this handy guide for how you can be voice search ready.
What is voice search?
Voice search is a voice-enabled technology that allows users to search the internet with voice software in their mobile devices and computers. That means that rather than type a command, they can save time and speak what they want to know. This is changing the way that search engine optimization works, and businesses are scrambling to keep up. If you are a small business, it is vital that you update your SEO and your business strategy now so that you aren’t left behind.
But where do you start?
Simplify your language
In the past, keywords have been chosen to be those that are the most descriptive, but now you need to update your vocabulary to also use the words that are most like regular speech. You still want to keep your old keywords, but you need to add to them. People often expect their voice technology to mishear them, so they tend to use the simplest language possible to ask search questions. You can ensure your business scores high in search returns by considering how your voice search focused content might complement your existing SEO.
Remember when social media boomed onto the scene? Or when your business got its first website? Technology is crucial to business success, and should always be incorporated into your strategic business plan. If you aren’t that tech-savvy, working with a digital agency like vLinkD is a great way to ensure you stay ahead of the game. As with any new technology, if you ignore what is happening around you, you risk becoming irrelevant and losing to your competitors.
Current trends show that voice search isn’t going anywhere – it is only going to increase in popularity. Many businesses are looking at ways to become voice search ready right now. vLinkD offer an obligation free consultation to all clients to discuss how we can help you improve your business technology. Contact our friendly team today.