Getting a piggyback off hot news is very common in PR. However, in this technological age, it is also possible to capitalise on social media trends. When done well, hijacking a hashtag can be an extremely successful way to boost your marketing and communications strategy and boost business growth. However, this is a risky maneuver that can easily end in bad publicity, which is why we have put together this handy guide to successfully make hashtags work for you.
What is a hashtag?
Even those among us who are a little less tech savvy have probably encountered a #hashtag somewhere in their digital wanderings. But, for those who don’t know, a hashtag is a way for users on social platforms to categorise and access information more easily. Hashtags are known to spread like wildfire, especially when related to trending topics, so they can be a great way to connect to a huge number of potential customers.
Choosing the right hashtag
If you are going to try and jump on a hashtag bandwagon, it is important for your brand image that you choose the right one. That isn’t to say that there has to be a perfect synergy between your brand and the trending topic, but it should connect in some way to your brand’s values. When you assign a hashtag to your content it spreads out into the webosphere, especially when a particular tag is going viral, so you want to be associated with the right kind of news.
Hashtags increase awareness and expand your reach, while giving you real-time connection to your market.
Handy hashtag tips
Hashtags are a product of the fast-moving technological age, and therefore go out of trend just as quickly as they came in. Sometimes you only have a few hours to capitalise on a given hashtag, so for this marketing strategy to work, you need to act fast. If you spend too much time dreaming up the perfect content to go with a hashtag, the moment may pass and your work will be wasted. For this reason, it is a good idea to have some general content on hand that can easily be applied to a broad subject area.
Sure, hashtags can be annoying to some, but there is no denying that they have huge potential for influence and impact. They can form a crucial part of your social media strategy, and any tool that increases your reach with little to no cost shouldn’t be overlooked. With users always actively searching for trending content online, hashtags are not showing any sign of disappearing. Incorporate hashtags into your online digital marketing strategy and reap the rewards.
For more information on how to make the most of hashtags in your digital marketing plan, get in touch with vLinkD today!