Search engine optimisation (SEO) is easily one of the trickiest digital marketing concepts to master. Although some have proved success is possible through do-it-yourself education, many can attest to these stories being in the minority. Most small businesses and start-ups owners don’t see the need for digital assistance, despite larger, established businesses touting professional SEO support being a core reason for their success. In this article, we explain the reasons why every business needs an SEO expert or agency delivering for them, and how neglecting this side of your digital marketing is working against your end goals.
Knowledge and expertise
Understanding the complexities of search engine optimisation requires considerable education and industry experience, most of which small business owners and busy entrepreneurs don’t have. Firstly, understanding SEO requires knowledge about website design; the structure of a website both front and back end, where SEO is best integrated, and coding are all essential areas to master. The other side of search engine optimisation involves more analytical based practises, such as keyword research, campaign delivery, and how to implement these findings into a digital marketing strategy.
An ever-changing industry
Outside the knowledge of search engine marketing, there are considerable SEO trend fluctuations a business owner needs to be across to stay relevant with their marketing approach and practices. SEO is continually evolving because Google performs several algorithm shifts every day. Knowing how to be reactive, as well as predict these changes, requires dedicated research and industry involvement, even to avoid falling behind. While some business owners think these shifts don’t apply to them, drops in traffic acquisition and sales may be down to Google’s fluctuating methods. Professional SEO experts can better manage these changes, as they are used to the high demands of real-time data analysis and industry changes.
Wasted money on campaigns
Every digital marketing campaign uses search engine optimisation in some way; however, the most successful ones often require a significant, sustainable budget. We’ve encountered many business owners who know the sting of running their digital marketing campaign only to have it fail instantly, losing a considerable stake of their budget and profits in the process. While some aspects of marketing are trial and error, utilising an SEO expert reduces the damage possibilities exponentially, helping business owners to save money significantly.
For every business owner, time demands are high, and we usually have little opportunity to undertake any parts of the business we aren’t skilled at or have the knowledge to support. Outsourcing such an essential aspect of any marketing is a vital time-saver; what the do-it-yourself approach will take a business owner hours to achieve can be completed in minutes by a skilled SEO expert. Time is a highly valuable commodity, and underestimating how essential this is for managing high growth periods of the business is paramount.
There are many risky elements of starting your own business, especially anything of a grand scale with high-cost requirements. Most do-it-yourself SEO approaches fail due to avoidable errors; business owners make mistakes on standard SEO methods and tasks – mistakes an expert will always avoid because of their vast knowledge. Taking some of the guesswork out of running a business is essential, and this highly complex avenue should be handled by experts to minimise your level of failure.
Are you struggling with your SEO approach and progress? Contact vLinkD to transform your digital marketing presence, and free up time, resources and budget for other parts of your business!