Content marketing strategy is a must-have in today’s business environment. While 80% of B2B marketers say that they have a content marketing strategy, less than 40% have it documented. Here is a guide on how to build a grand content marketing strategy that translates to more significant brand awareness, better lead generation as well as a bigger bank account
You have to ask yourself what your goal for developing a content plan is. Understanding what your goal is before you begin planning will make it easier for you to choose what is best for your strategy.
Conduct a target audience research
To come up with a successful plan, you will need to define your contents’ target audience clearly. This is pivotal especially if you are new to digital marketing or starting out. Understanding your target audience will enable you to come up with a lot of relevant and valuable content that your potential customers will want to read and later buy.
If you are an experienced marketer, you may need to target a new market to expand your current target market. Keeping your target audience can be as easy as revisiting your audience parameters by conducting market research every year.
Run a content audit
A lot of people start out with blog posts. However, if you feel that you need to experiment out and try producing other content pieces, you should consider what kinds you want to make. For example: videos, eBooks or social media.
If you are a seasoned businessperson, you can review your content marketing efforts and the result from previous years. Decide on what to do differently in the next business year and set new targets.
Determine a content management system
You need to have a system that will help you manage your content. A few essential parts of content management include content analytics, content creation and content publication. Some of the software you can use include WordPress, CoSchedule and HubSpot.
Brainstorm content ideas
This is the ideal time to think of the ideas for your next content project. Numerous tools can help you achieve this; they may help you figure out how to make your website more SEO-friendly, get a blog post for a whole year, keep track of trendy topics in your field and so much more.
Determine which types of content you want to create
There are many kinds of options for the content you can create. The popular formats include blog posts, eBooks, videos and templates.
Publish and manage your content
Your marketing strategy plan should go further than the types of content you will create. You will need a calendar that will help you keep track of publishing well balanced and diverse content on your website. Besides, you need a social media content schedule to help you manage as well as promote your content on online platforms.
Linking Business Innovation
vLinkD specialises in business strategy and can advise you on content creation thus breaking the barriers separating business knowledge, insights and technology. Contact us today and access solutions-focussed, cost-effective strategies to overcome your core business challenges.