Digital Transformation

How to get started using innovation to drive growth

In the recent 2019 Global Innovation Index, Australia ranked 22nd, well behind some of the world's smallest economies like Singapore, Luxembourg and Iceland. It is interesting to note as well, in a survey commissioned by Ricoh, only 2 in 5 Australian business leaders believe innovation is critical to business survival. One would expect a higher figure given the intense nature ...
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Digital Marketing Metrics

Useful metrics for every digital marketing strategy

Many people believe that the success of a digital marketing strategy can be measured by leads and sales alone. This could not be further from the truth. The ways in which marketing outcomes are measured are becoming increasingly granular - and can be very useful when it comes to determining whether - for example - your brand strategy needs tweaking, ...
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Digital Marketing Mistakes

How to conquer digital marketing mistakes to win customers

Digital marketing comes with a wealth of mistakes that are all too easily made. Get digital marketing right, however, and your business will be in a strong position to increase sales and company growth. So, which mistakes should you be aware of, so you can ensure you don't make them? 1. The absence of a clear set of objectives This ...
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Customer Centric Strategy

How to accelerate growth with a customer-centric strategy

In an Econsultancy study, 58% of businesses surveyed mentioned that being customer-centric is critical to establishing a truly digital-native culture. But interestingly, a Harvard Business Review article stated that only 14% of CMOs reported customer-centricity is a focus of their companies. If you're planning a digital transformation leap for your business, having a customer-centric strategy wrapped around your digital marketing ...
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Future of Digital Marketing

The future of digital marketing, and what this means for your business

Digital marketing is constantly changing, and the only way to stay in the game is to create a strategic business plan ahead of time. Whether it be the future of tech, customer interaction or business strategy, it is a smart move to consider what's coming next. Tech Tech and software design is developing at a rate of naughts. Artificial Intelligence ...
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business strategy

How small businesses can survive online

Digital marketing forms a large part of business operations in today's increasingly tech-centric world. For all businesses, but especially for ecommerce businesses, digital marketing is essential. Having a good digital marketing strategy will help you to set out on the correct path to improve your traffic and conversions. Herein we explore the three key digital marketing strategies that will help ...
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Online Marketing Services

How to leverage online marketing services to boost your business brand

Today’s online marketing landscape has changed considerably in the last 30 years. Technological advancements are taking businesses away from investing in print advertisements and moving them towards online marketing services that include voice searches and retargeting campaigns. Online consumerism continues to rapidly grow, and brands need to get savvier and smarter with their online marketing activities if they expect to ...
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winning strategy

Transforming insights into a winning strategy

It’s a common concern for any business: a target audience being inundated with messages and content from its brand and competitors. Recent research suggests that, on average, an individual is likely to be exposed to anywhere between 4,000 to 10,000 ads and message signals a day. With all that noise, how can a brand stand out? A leading marketing thinker, ...
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Business Strategy for the Future

Business strategy for the future

Strategy as a concept is setting the direction of your business and then planning out how to achieve it. As a theory, its been around since the 1950s and continues to be an essential element of business today. What is a Business Strategy? Business strategy and developing your strategic business plan are terms that we often hear and they apply ...
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Digital Transformation Strategy

The 6 pillars of an effective digital transformation strategy

From apps and cashless payments to digital marketing strategies, every business has a facet that has gone digital. With a digital transformation strategy, your business is in good stead to adapt to changing market circumstances quickly. If you are deliberating on a digital transformation strategy for your business, this article discusses the 6 pillars to conceptualise and implement it. They ...
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