vlinkd

So, how A**** are you???

With the final quarter of the current financial year almost upon us, it’s time to take stock: how A**** (Agile) are you in the current economic environment? Agility in business is not a new concept. Whilst steeped in software development, being Agile in other aspects of business – in Marketing and Operations – offers a pathway for organisations to grow ...
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growth

Cutting costs is just one side of the equation – let’s not forget the need to reinvest

Whilst the latest economic data suggests improving business conditions, the outlook for 2017-2018 remains mixed. The relative optimism is more short term as the economic data suggests weaker expectations in the long run. Businesses, therefore, need actionable strategies to ensure viability and sustainability vis-à-vis demands and necessities to grow. One should not be risked for the sake of the other. One of the initial responses from ...
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SEO

Hello old friend: Why SEO and Content need to be in focus in 2017

This year, to remain front of mind and showcase relevance to clients and stakeholders alike, businesses need to re-examine their marketing and communications strategies – and that means starting with SEO and Content strategies. Whether it’s B2B or B2C, the basic premise of needing personalised and contextualised messaging holds true for promoting a business, as well as attracting new customers ...
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Being Innovative

Being Innovative – Applying Agile to Business Challenges

In recent weeks, we shared some thoughts around the recent buzz for businesses to be innovative. The word has a variety of meanings. As a result of this multi-dimensional nature, a willingness to try new things – or try something that others have – can not only help create new markets, but also change or improve existing ones. If we ...
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How to Innovate

How to Innovate

Get the ball rolling: 4 things businesses can do to encourage innovation There has never been a better time for businesses to innovate. Finding and launching new products and services could mean the difference between survival and success in 2017. And, as you may have already heard: innovation is going to be one of the most important business considerations. But, the issue may not be that businesses do not see a need ...
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Innovation

Innovation shouldn’t be a ‘want’ for SMBs – it should be a necessity.

What’s with all this talk of innovation? The challenge for small and medium businesses (SMBs) in 2017 has been in the news. With the word ‘caution’ being used to describe the economy, SMBs are under pressure. The question that keeps making the rounds: ‘What are we going to do about it?’ Perhaps they should consider a war cry: “Don’t hesitate, ...
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HELLO WORLD

Hello world!

The last 45 years has seen some fundamental changes to the economy. From the product-driven economy of the 1970s, to the Product-and-Service-Delivery model of the 1990s, through to customer-centric focus of the 2000s, to what is now the Relationship-Based paradigm; businesses are operating in a fundamentally different economy in the 21st century. Some of the developments businesses have had to contend ...
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What is Innovation?

What is Innovation – Simple / Complex to Understand Innovation has many dimensions, making it a difficult and complex issue to define. A technologist is likely to have a different take, for example, than a social entrepreneur. Similarly, an enterprise that claims to create new technology would almost certainly have a different viewpoint compared to one that simply adopts existing ...
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