An integrated marketing communications strategy is certainly a mouthful to say, but it is becoming one of the most popular phrases for companies using this marketing channel. This strategy ensures that the key messages a company wishes to convey are streamlined across all their platforms. Whether it be internally, via email or across advertising and digital, an integrated marketing communications strategy will ensure a company is represented consistently, everywhere it appears.
There are five main reasons that all companies should invest in a professional’s help and develop an integrated marketing communications strategy.
A company’s message should never become mixed or blurred. It is vital that a company is consistent to ensure that their target audience or stakeholders know exactly what they are about, and what they stand for. An integrated marketing communications strategy will ensure that the same tone, voice and messaging is used everywhere.
Streamlining your messaging will also streamline your brand. When logos, fonts and messages are all working together in multiple places, your brand will instantly become more recognisable to your target audience.
Having one key message and brand element will save resources in the long run. Digital assets, advertising and things such as email signatures will all be able to be used long term, and frequently. An integrated marketing communications strategy saves costs, particularly across departments, as there is no need to keep creating different marketing assets, slogans or messaging. Often, companies find themselves having to outsource to different design agencies to come up with new messages or marketing ideas, but an integrated marketing strategy reduces the need to create new ideas and concepts regularly.
An integrated marketing communications strategy can work across multiple channels and target potential consumers that may not have seen your message before. Not everyone watches television, and not everyone reads magazines, but the benefit of an integrated marketing communications strategy is that you can use multiple channels to find new clients or customers. Using channels to target consumers with a message on their preferred platform will increase their respect for the company and create a subconscious positive affiliation in their minds.
Built from within
When a message is transparent and frequent, it will be remembered. Staff in organisations with excellent integrated marketing communications strategies know what they stand for, and who they are representing. This message is then communicated outwards, which strengthens a brand’s positioning against competitors.
How can we help?
Integrated marketing communications strategies can spark a serious return on investment for a company when they’re designed by the best marketing strategists available.
vLinkD are renowned for their integrated marketing communications strategy experts, who know how to make a business message work, while using it to solve problems, no matter how complex. Contact one of the skilled professionals at vLinkD today to ensure your business stays at the forefront.