If you have not considered building an app for your business, now is the time. Having one can boost your competitiveness. With mobile app development services widely available and affordable, it’s a question of selecting the right one.
It’s time to be part of the mobile app revolution. Here are 5 reasons why you should.
1. IoT is connecting everyone, everything, every time
The Internet of Things is changing the way we live. Everything is connected. We don’t have to rely on a computer screen. With your mobile app on the smartphone of customers, imagine the possibilities of the customer experience. If you run a butchery, your mobile app can connect them to a recipe that transforms your wagyu beef to a Michelin starred meal at home.
2. Real-time marketing with location-based services (LBS)
Gone are the days when you need to pull in customers into the shop. Now, you can ‘push’ them in almost voluntarily. Thanks to location-based services, you can push out promotions or new products and services to nearby customers. Better still, you can customise the message to make it relevant to the location. If you are bottle shop near the riverfront, your message can read “Boost your jet ski ride with a 6-pack at only $12! We’re just down the first turn.”
3. Build smarter apps
Artificial Intelligence (AI) will be embedded in more and more apps. Its potential application is massive. As a personal fitness trainer, your app can show UV readings before clients pound the streets in summer. If you are a grocer, your app can help customers recount their last purchase by brand and quantity. They can choose to Add to cart, Buy or Change intuitively. AI in apps will create a customer experience that personalizes and deepens the relationship. Add a feedback capability and you’ll create a more participative customer experience too.
4. Augmented reality in apps
Imagine ‘working in’ your new home office from the corner sofa of your existing home. Your builder has just Whatsapped you the revamped design and wants your immediate feedback. Using the AR capability of his app, now you can. Within minutes you can suggest a larger window opening as it seems too dark in the winter months. Like the famous kids’ TV program Bob The Builder, his response to your question “Can we fix it?” will be “Yes we can!” – all on his app sitting on your smartphone.
5. Boost your brand’s saliency
In a competitive business environment, it can be challenging to be salient in your customers’ minds. The ad space is noisy and cluttered. But you can cut through this if your app, brand name and logo, sit on their screen. You are visible and salient 24/7.
To remain competitive, businesses need to embrace relevant technology, like mobile apps, quickly. Tech or bust isn’t a veiled threat.
Linking Business Innovations
vLinkD specialises in helping businesses identify and realise opportunities where technology impacts competitiveness, profitability, and risk mitigation. To discover – and unlock the power and potential – that mobile apps can offer your business, book an obligation-free discovery session with us today.