The world of digital marketing is ever-changing and we appreciate that it can be hard to keep up, especially when you have your own business to run on a day to day basis. That’s why we’ve compiled 5 of the best digital marketing tips to help you out!
Last year, 52.2% of all online traffic globally came from mobile phones. 3.7 billion people accessed the internet from their mobile in 2018, and mobile e-commerce will soon be responsible for over two-thirds of e-commerce sales.
If there’s one lesson to take from these numbers it’s that mobile is now more important than anything else – and it’s essential that your website is mobile-friendly and optimised for smaller screens.
You probably know by now that your business needs to be on social media. But having a business profile for every single platform could be counterproductive, so ensure that your social media presence is as relevant as possible. If you’re a business which relies on visuals, for example, the image-heavy Instagram may be a better option than the more formal LinkedIn, whereas for professional firms, being more active on the latter would be sensible.
Small business owners spend lots of money on paid advertising to kickstart their traffic – and this is fine, to begin with. But, over time, if you don’t have a digital marketing strategy, you can become overly-reliant on pay-per-click – and this is unsustainable. Instead of becoming obsessed with attracting ‘more traffic’, you need to work on converting your leads into sales. Whether that’s through creating an effective marketing funnel or revising your web content or service offering, you need to avoid being caught in the trap of spending all your marketing budget on pay per click.
Email marketing is something most businesses do – the trouble is, a large percentage of those businesses are very bad at it. This leads to customers becoming annoyed and you wasting valuable resources. Review your email list and your communications – do the people you’re emailing want or need to know about this offer? If they do, are they convinced by your emails to take the action you want them to?
You don’t have to be a fashion brand with Kim Kardashian in your contacts to take advantage of influencer marketing; all businesses can make use of this tactic if they have a good marketing strategy in place. As an example: imagine you’re in the food industry. You could approach local food bloggers to talk about your product or service – that way, you get your name out in front of a local audience without having to put the hard yards in to target them in the first place.
In today’s inter-connected landscape, creating an emotional connection between products and services with customers and constituents is vital. At vLinkD we believe in an integrated approach to digital marketing, where any activity needs to feed into an outcome-focus.
For help with your digital marketing efforts, get in touch with us for an obligation-free chat about what digital marketing options would best deliver to the bottom line.