A crucial part of scaling your company and helping it to grow in profitability comes down to automating mundane processes. Well, the nature of digital marketing is that you are required to perform a number of simple tasks every day to keep up with your schedule. This could involve things like sharing posts across your social media accounts or crafting email blasts. Well, to help speed up such processes, you can make use of these 5 awesome digital marketing tools.
HubSpot is one of the most widely regarded pieces of digital marketing software around. They offer a full suite of tools that can help you with important tasks like email marketing, blogging and SEO strategy. In particular, companies often use it to help better monitor their leads, create new content, and then build automated workflows that centre around company goals.
Marketo is focused on all things marketing. Right through from crafting personalised marketing messages across all your platforms to helping you to budget your marketing efforts. Businesses use it to both generate better quality leads and to monitor performance throughout the sales funnel. Afterwards, they can monitor marketing performance and quickly identify strategies to boost ROI.
Customer.io is a powerful marketing tool as it allows you to identify specific customers based on the ways they interact with your website. After a customer performs a specified action, then a rule will be implemented which shows them a certain piece of information. This can allow you to fully customise the experience users have with your site and to drive targeted leads to your team.
One of the biggest issues with a digital marketing plan is tracking spending at all times and then implementing steps to maximise ROI. Well, Allocadia is a great tool that helps you do exactly that. You can upload a complete breakdown of your marketing spend and then customise who has visibility of this data. As such, you can then ensure all necessary members of your company are in the loop at all times regarding budgeting.
Creating brand-compliant marketing materials can be a long and drawn out process and one which causes inefficiencies across your company. Well, MarcomCentral helps combat this problem by creating a centralised access point where different teams across your company can create materials. You then have the ability to quickly login and approve those materials which you believe are suitable.
Implementing a strategy that is right for your company can be confusing, especially if you’ve never used such tools before. And that’s where vLinkD can help. We work with numerous companies to help identify inefficiencies and implement systems to help streamline daily operations. Our tailored service can help companies dramatically boost productivity and profitability, whilst relieving the burden on key team members, such as yourself. To find out more, and to see how we can help your company, contact our team today.