Disruption can be either a good or bad thing, depending on where you stand – as a disruptor or the disrupted. Building and sustaining a culture of change and innovation makes a business less likely to be blindsided by the latest trends in technology. Here are four ways to stay ahead of disruptive change in any industry.
1. User-centric decisions
Use business intelligence to gather information about your target market. Be informed on what keeps clients happy, what keeps them coming back, and things you can do to attract potential customers. Remember that your customer base changes and evolves rapidly. Thus, ensure that your business strategy is flexible and can be streamlined towards the developing customer needs.
Fortunately, customers are more empowered now to say what they want. Only the businesses that listen can successfully respond to digital disruptions. Customer-centric decision-making can help you stay ahead of disruptive technologies. In contrast, organisations focussed on business-centric decision-making run the risk of facing disruptions and even death.
2. Limit long meetings and get creative
Many businesses keep their top talent tied to a conference room chair. They hold captive their creativity and miss out on a chance to create disruptions in the industry. Consider allowing staff to speculate and take risks.
For instance, approve and implement new technologies and processes when it feels right. Give a chosen team the mandate to make decisions, as opposed to waiting weeks for a board of directors to decide on every innovative idea. Before you know it, your competitor will have implemented a similar idea.
3. Watching out for the next big thing
Look at the volume of investments being made by venture capital investors in different technologies. What kind of companies are they supporting? How much money are they putting into a specific vertical market? Pay attention to these statistics when shaping your company’s innovation agenda. Consider forging stronger relationships and partnerships with the most influential players in the industry to get an idea of their future plans.
4. Be the disruptor, not the disrupted
Be proactive in replacing old products, services, and processes with new innovative changes. Be open to try out new things and don’t be shaken by failure, because it simply means that you have to try again; only harder this time.
Challenge your employees to creatively solve problems and trust their intuitions. Pursue ideas and explore all facets of your business to find better ways to enhance efficiency, reduce costs, and enrich customers’ experience.
Invest in technology training to equip your staff with newer technologies and cutting-edge tools to encourage effective innovations. Importantly, motivate and applaud your employees for creative ideas that may fuel disruptive innovations.
vLinkD – Linking Business Innovations
The consultants at vLinkD can help your business stay ahead of the disruptive change in your industry. We help businesses perform better using co-efficient technologies to produce effective solutions in IT and operations, as well as marketing and communications. For an obligation-free discussion on how to best stay ahead of disruptive change, email us at or call 1300 793 465.