The world of digital marketing is a broad and ever-changing one. Whilst some companies are content with simply hosting a website and a couple of social media accounts, others are getting involved with cutting-edge technologies such as AI chatbots and interactive videos. Ultimately, the extent to which you invest in new digital marketing strategies will very much depend on the size of your company and the sector you operate within.
As the business world becomes increasingly digitised, however, businesses are becoming increasingly susceptible to a number of misconceptions about digital marketing. Regardless of the scope of your digital marketing strategy, it is important that you avoid falling prey to these potentially harmful myths. These include
1. You only need to market your business using one platform
Whilst most businesses can survive by focusing most of their efforts on a particular element of digital marketing such as a website or video blog, it is important to participate in as many platforms as possible to boost brand reputation and encourage growth. You would be hard pressed to find a company that does not have a Twitter account nowadays, for example. Even if you aren’t keen on social media or it isn’t particularly useful for your customer demographic, making an account and occasionally posting is the least you can do to show you are a modern and evolving company.
2. Emails have gone out of fashion
Email marketing is still a fantastic way to drive sales and build your brand. One of the best aspects of email campaigning is that it can be personalised, helping to instil a sense of loyalty in customers in a way that is cost effective.
3. Digital marketing is only for major companies
This couldn’t be further from the truth. Indeed, whilst the size and potential demographics of a business will affect the trajectory of a digital marketing strategy, the power of social media, blogging, SEO and web development should not be underestimated.
4. SEO is no longer necessary
Whilst SEO has suffered reputational damage in recent months and years, it can make a huge difference to the effectiveness of your marketing strategy. Indeed, selecting the right keywords and cultivating smart meta descriptions can make a huge difference when it comes to driving traffic to your site. Of course, the world of SEO continues to grow and evolve as search engines refine their algorithms and adapt to changes in the digital world. For any businesses new to the field, hiring a team of SEO experts may be highly beneficial.
Need help separating myth from fact?
The myths that we have debunked above are just the tip of the iceberg. Indeed, as misconceptions about digital marketing can spread easily even amongst the most professional of businesses. This is where vLinkD comes in. With years of experience in the world of marketing and communications, we help our clients develop effective marketing strategies that encourage growth. Find out more on our website: http://www.vlinkd.com.au/