There has been a lot of noise around search engine optimisation (SEO) recently because it’s an extremely useful tool in your online digital marketing strategy.
In the last 1 – 2 years, search engine optimisation services and tools have become popular. The term SEO has become part of general business vocabulary and the benefits of using these tools in online digital marketing strategies are widely recognised.
It can be a very confusing space for the untrained, though. So, if you were to do just four things in your business to increase your search engine optimisation, what should they be? We have the fab four below…
1. Optimise for search intent
Google has stopped returning search results on simple keywords, it now also considers intent. In this space, there are three key categories of intent that will give you results in your digital marketing strategy.
The first category for intent is navigational, this is when a user is searching for a specific site, such as ‘Instagram’ or ‘ABC Bank Log In’.
The second intent category is informational. If users are searching for information on specific topics they may use search phrases such as ‘Aston Martin car reviews’, ‘What are the fashion trends for 2020?’ or ‘How do I change a battery in a smoke detector?’.
The final category for intent is transactional. This is when users are searching because they want to do something. This could be ‘Buy an insurance policy’, ‘Open a bank account’ or ‘Subscribe to Garfield cartoons’.
Optimise your content for these categories and you will see an increase in your search results.
2. Optimise for video content
Video is becoming more popular. Think YouTube, Instagram stories and so on. Optimising for these can deliver great results for your SEO content.
How can you do this? Use channel names, channel descriptions and channel keywords in your content.
3. Optimise for voice search
Whether it’s Siri, Alexa, Google, or whoever you use, voice search is something we can’t live without today. To make this technology work for your business, you need to optimise your content for voice search.
How do you do this? Optimise for conversation style searches and long-tail content rather than simple keywords. Use key sentences, for example, instead of optimising for searches such as ‘cafes in Brisbane’ optimise for ‘where are cafes in Brisbane’s CBD?’. The beauty of long-tail is that you can be more specific.
4. Think mobile-first
We are all constantly connected to our phones. Very few of us wait to get home and search something on our desktop computer; we search on the go, on our phones. So, it is best to optimise your site for mobile-first, rather than desktop first. This will capture a larger section of your audience.
If you need help with boosting your search engine optimisation content and effectiveness of your site, connect with the vLinkD team today. vLinkD are your digital marketing strategy experts and are here to help with all your search engine optimisation needs.