Effective, innovative marketing strategies for small businesses are key to getting your brand recognised and generating leads. Digital marketing is a constantly shifting landscape, and in order to stand out from the crowd, you can’t rely on the same media and strategies which worked well for you in the past few years.
Here are the top marketing strategies which vLinkD expect to dominate in 2019:
More and more consumers are swapping their desktops for their mobiles to shop, browse and be entertained, and your business needs to make the switch with them. As well as ensuring your site is responsive to mobile screens and creating an engaging, easy to use the app, you need to make the most of the opportunities presented by platforms such as Snapchat, Instagram stories, and the new highly successful IGTV feature.
By sharing long-form vertical videos, such as how-to videos, humorous product demonstrations or quizzes, you can fully engage your audience even in between their purchases.
With over 11% of homeowners now owning a smart speaker device and ownership almost doubling within just six months, your business cannot underestimate the vital role voice search now plays in helping customers to find you.
That means you need to optimise all of your content for both humans and devices, using clever tricks like semantic SEO, to ensure those who are using their voice to search are just as able to easily locate your site as those who are typing.
Many small businesses are still cautious about implementing AI into their practices, but the streamlining and ease of service it brings to both your staff and your customers is hard to deny.
For example, you might decide to introduce a chatbot service to your site as a popup, or as a feature of your app. This saves your customer service employees the significant amount of time they potentially currently spend on answering basic queries whose answers could be easily found in your FAQ.
The more the chatbot is used, the more refined its responses become and the greater variety of tasks it is able to complete.
Virtual reality or augmented reality
Though the kind of headset technology many people think of when they hear the term ‘augmented reality’ may be out of reach for small business owners, there are other equally useful and exciting forms of VR. For example, hotels are now offering AR tours of their rooms and services to give customers a more realistic depiction of what’s on offer than images alone. Stadiums are also offering AR simulations of their seating arrangements so customers gain an improved understanding of the view they can expect before they purchase tickets.
vLinkD is a digital marketing and application development consultancy that can help you bring your marketing strategy up to date. Find out more about what we do, and how we can work with you to create and implement effective solutions.