A large number of businesses are yet to take advantage of digital tools when it comes to executing their strategic business plans. So below, we have listed some of the tools and software small businesses should consider integrating into their current operations to remain relevant to customers and stakeholders.
Mobile applications are now considered a must-have for every business and are a key feature of the digital environment. Being multi-channel is more important than ever before, so establishing a presence here will provide potential customers with even more contact options. However, there’s a number of other benefits as well, including using the app as a source of valuable analytics (which products are most popular, how long customers spend on the app) and sending promotion, discount and bonus push notifications to encourage sales.
The value of chatbots comes from their ability to automate conversations to save you and your employees valuable time. They are a must-have for any company that wants to have real-time contact with its customers, especially when you consider 56% of people would rather message than call a customer service team. Chatbots offer a new and interactive way for customers and brands to engage, as they use direct messages to gather the information necessary to offer support.
Online payment methods
With more people than ever before choosing to shop online, every business must make it possible and more manageable for customers to pay for their purchases using secure methods. Reliable payment options should not be time-consuming or difficult to use, and it’s important you offer a number of methods so your customers can use their payment of choice. If your checkout process is slow or you only provide one payment option, it’s likely your customers will shop elsewhere. As an example, you could offer PayPal as well as debit or credit card transactions.
Cloud computing makes businesses more scalable and agile. Companies that have adopted the technology see it as a critical component of their daily operations as it helps relieve the pressure that comes with installing and maintaining data filing systems. Moving to the cloud also facilitates increased collaboration and less capital expenditure, enabling you to invest in other areas of your business. Other benefits include:
• Fewer costs
• Round-the-clock availability
• Flexibility in capacity
• Automated software updates
• A better carbon footprint that reduces resource wastage
• Enhanced collaboration
• The easy control of documents
• Improved management
If you’re having trouble choosing the best technology tools for your small business, contact us at vLinkD today. We are experts at developing digital tools that increase your business’ effectiveness and help with your growth and sustainability. So call our team and let us guide you through this critical business journey.