Software Development Life Cycle

Software development life cycles (SDLC) and choosing the right model

In any software or applications development project, selecting the right development life cycle methodology can be a challenging task. The stages, or tiers, make the process even more difficult as they vary by repeatability and priority. A software development company can choose a development life cycle for you, but this can pose a risk. Especially if you don’t quite understand ...
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Social media marketing strategy

Why social media is a key part of any digital marketing plan

Social media is an important tool for business owners who want to push their brand. As a crucial element of any modern digital marketing plan, it can be used to establish a relationship with a target market, build a brand’s reputation and increase sales. Social media also allows businesses to harness client reviews and keep an eye on the competition ...
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Digital Marketing Strategy

4 myths that could be harming your digital marketing strategy

The world of digital marketing is a broad and ever-changing one. Whilst some companies are content with simply hosting a website and a couple of social media accounts, others are getting involved with cutting-edge technologies such as AI chatbots and interactive videos. Ultimately, the extent to which you invest in new digital marketing strategies will very much depend on the ...
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Digital Marketing Plan

The six steps to creating your digital marketing plan

Are you looking to build a digital marketing plan for your business, but are unsure where to start? Firstly, it’s important to bear in mind some basics - namely: a digital marketing plan should clearly outline how you plan to achieve your online marketing goals. It should detail what you’re going to need to hit your targets while auditing your ...
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Strategic Planning

Why is strategic planning essential?

Strategic planning can be described as laying out the procedures and policies that enable your business to define its position in the market over a specific period of time. If you are considering strategic planning, then this may cover a range of aspects that influence productivity and profit, from the work environment to the structure of your business, and the ...
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Business Innovation

Innovation – the ultimate key to business success

What is innovation? Being innovative is a unique trait that allows entrepreneurs and business owners to adapt to changes and create improved processes to better serve their clients. It's viewed as the application of improved solutions to meet new requirements and needs, or existing marketing needs as customer trends change. Possessing innovative traits enables a business to stand out in ...
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Business Software

Questions to ask when choosing the right business software for your company

Business software can be a big investment for your company, which is why it’s important you choose the best programmes from the start. We’ve come up with some handy tips to help you decide what business software is right for you and your employees. 1. Consider what everyone in the organisation needs Rather than simply deciding what you think everyone ...
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Business Growth

5 sure-fire ways to business growth in the second half of 2019

We're nearly halfway through the year, so it's probably time to evaluate how your business is doing. If you are not seeing as much growth in 2019 as you would’ve liked, we’ve come up with five sure-fire ways to boost your business growth in the latter half of the year. 1. Give your business a strong purpose Customers like knowing ...
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Agile Software Development

3 ways agile software development can benefit your business and its people

Agile software development (ASD) is an approach to software development that advocates for adaptive planning, early delivery, and continuous improvement. ASD is designed to seek solutions through collaboration between cross-functional teams and the software’s end users. Understanding ASD Unlike traditional software engineering, agile software development is best suited to complex systems and product development with dynamic, non-deterministic and non-linear characteristics ...
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Website Development Trends

Five top website development trends in 2019

As with the start to recent years, 2019 has brought with it the promise of innovative, fresh ideas in the web development world. The digital revolution is continuing to set trends and offer us new technologies for programmers and developers who will rejoice over them. It’s always exciting to learn about the newest software and web design apps, as well ...
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