Importance of Strategic Planning

The importance of strategic planning for small business

As a small business, you may believe having a business plan is all you need to be successful. Whilst having a business plan is important, it is essential not to neglect strategic planning to ensure your business has an achievable business strategy, clear direction and will be future-proof against changing internal and external factors. With effective strategy planning, your small ...
Read More
4 ways blogging supports your digital marketing

4 ways blogging supports your digital marketing

The most successful digital marketing is a multifaceted strategy. A strategic marketing plan encompasses and integrates on and off-line tactics across a variety of platforms and mediums. However, don’t be daunted by the magnitude of your marketing strategy. Firstly, a dedicated marketing agency can help you plan and navigate a strategy for your business. Secondly, there is an easy and ...
Read More
Custom App Development

5 ways to know that your business could benefit from a mobile app

Mobile app development is an exploding market and you may have been receiving offers from every corner for mobile app development services. However, before you start software development on your business’ new app, consider whether your business’ digital marketing will truly benefit. 1. You know what you want from mobile app development Before you start application development, do your research ...
Read More
Innovation

How to innovate to grow profits

The graveyard of failed businesses is filled with companies that rested on their laurels. Hence, it is a cause for concern that only 2 in 5 Australian companies undertake one innovation project. Given that 9 in 10 business executives believe innovation is a major driver of growth, any one of them can make its way into Australia and mount a ...
Read More
Investing in Technology

5 ways to power growth through investment in technology

In the age of IoT, the integration of technology in the way a business is run is imperative. From business intelligence to marketing and everyday processes, technology is key. Unfortunately, technology can be overwhelming for some small businesses who can feel controlled by it instead of using it to take better control of their business. In this article, we highlight ...
Read More
5 reasons why apps can make your business more competitive

5 reasons why apps can make your business more competitive

If you have not considered building an app for your business, now is the time. Having one can boost your competitiveness. With mobile app development services widely available and affordable, it's a question of selecting the right one. It's time to be part of the mobile app revolution. Here are 5 reasons why you should. 1. IoT is connecting everyone, ...
Read More
Search Engine Optimisation Myths

The SEO Myths Destroying Your Digital Marketing Efforts

Search engine optimisation, known worldwide as SEO, is the cornerstone of digital marketing, alongside social media and effective marketing strategising. While businesses recognise SEO as an online component they need to address, even master, the wealth of incorrect knowledge and misleading assumptions flooding the internet make it impossible to truly understand the right pathway for any SEO strategy, new or ...
Read More
5 ways to avoid growth chaos and remain competitive

5 ways to avoid growth chaos and remain competitive

While things may look chaotic at the start of a growth cycle, it shouldn't be a trait of growing small businesses. In this article, we share steps that you can take to avoid growth chaos. When done well, it can lead to cost-effective solutions in managing growing pains. Instead of being faced with growth or decline, it'll be grow-and-prosper. Every ...
Read More
Basics of Digital Marketing

The 4 basics of digital marketing for your company

A successful digital marketing strategy is essential for every company these days, but how do you create one? Below we explain the basics to help you define and execute a digital marketing strategy. 1. Define your digital marketing strategy Online channels should complement the other channels your company uses for digital marketing. That means your digital marketing strategy must align ...
Read More
Importance of understanding a target audience

The importance of understanding a target audience

A deep and comprehensive understanding of the target audience makes or breaks a marketing campaign. With an intimate understanding of the target audience, you'll know the pain point, desired solution as well as the best way to market to them. Too many small businesses skip the need to acquire this understanding. They fall prey to ideas because they are “gimmicky” ...
Read More
Loading...