Social Media Strategy

Why a social media marketing strategy increases business performance

Social media is a huge part of people’s lives, with many of these people being your potential customers. Having a website or brick and mortar presence isn’t enough anymore. To stay ahead and remain competitive, your business needs a social media marketing strategy. It can be overwhelming to create a strategy, especially when it’s unclear exactly what goes into making ...
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Innovation in Business

4 examples of innovation in business

The business landscape evolves every day, so to remain profitable, many organisations are now choosing to reinvent themselves using modern technology. Relying on business innovation, they're enhancing their familiar products and services in order to withstand this disruption and make their daily operations easier. With this in mind, we're going to take a look at 4 excellent examples of innovation ...
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Branding of Mobile Apps

Why the logo, splash page and branding are important for mobile apps

If you've recently launched an app to support your business or are planning on developing an app, congratulations! But the hard work, unfortunately, does not end here. Today's digital consumers want and expect more from apps and websites so you must ensure your app is the perfect representation of your business. Aside from the app functioning efficiently, it is important ...
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Importance of SEO

Do I need an SEO expert?

Search engine optimisation (SEO) is easily one of the trickiest digital marketing concepts to master. Although some have proved success is possible through do-it-yourself education, many can attest to these stories being in the minority. Most small businesses and start-ups owners don’t see the need for digital assistance, despite larger, established businesses touting professional SEO support being a core reason ...
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Importance of reviewing strategic plan annually

The importance of reviewing your strategic plan annually

In today's dynamic, volatile and ever-changing business world, the importance of strategic planning and business strategy is increasing exponentially; but not as we traditionally know it. Business strategy in 2020 needs to be different. It needs to provide a guiding path, be flexible to cope with changing environments, be innovative and agile. So what are the key business strategy trends ...
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Business Strategy Trends

Business strategy trends in 2020

In today's dynamic, volatile and ever-changing business world, the importance of strategic planning and business strategy is increasing exponentially; but not as we traditionally know it. Business strategy in 2020 needs to be different. It needs to provide a guiding path, be flexible to cope with changing environments, be innovative and agile. So what are the key business strategy trends ...
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4 must-do SEO activities in 2020

4 must-do SEO activities in 2020

There has been a lot of noise around search engine optimisation (SEO) recently because it's an extremely useful tool in your online digital marketing strategy. In the last 1 - 2 years, search engine optimisation services and tools have become popular. The term SEO has become part of general business vocabulary and the benefits of using these tools in online ...
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Mobile App Monetisation

5 ways to monetise your mobile app

The boom in mobile apps shows no signs of slowing down, with the range of phones and reduced prices driving growth and usage. Your business may have a trendy app that makes interaction easy for your customers but how do you monetise the app to make it a financially vital component of your business? Here are five key ways to ...
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Business Growth

How workflow processes can improve your business growth

An effective workflow system can improve efficiency and quality and assist in identifying redundant work processes. The resulting lift in productivity will help boost your business growth and profits. Here are five key tips for mapping out your workflow for maximum results. 1. Get started by examining your current system Create a list of all the steps from commencement to ...
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SEO in 2020

SEO tips for 2020

As the year comes to an end, it can become easy to become distracted by holiday parties and put your company on the back seat. For businesses, however, it is important to utilise this time to future-proof your business and put your company in the best possible position for the year ahead. In 2019, 'SEO' grew from a buzzword to ...
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