4 must-do SEO activities in 2020

4 must-do SEO activities in 2020

There has been a lot of noise around search engine optimisation (SEO) recently because it's an extremely useful tool in your online digital marketing strategy. In the last 1 - 2 years, search engine optimisation services and tools have become popular. The term SEO has become part of general business vocabulary and the benefits of using these tools in online ...
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Mobile App Monetisation

5 ways to monetise your mobile app

The boom in mobile apps shows no signs of slowing down, with the range of phones and reduced prices driving growth and usage. Your business may have a trendy app that makes interaction easy for your customers but how do you monetise the app to make it a financially vital component of your business? Here are five key ways to ...
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Business Growth

How workflow processes can improve your business growth

An effective workflow system can improve efficiency and quality and assist in identifying redundant work processes. The resulting lift in productivity will help boost your business growth and profits. Here are five key tips for mapping out your workflow for maximum results. 1. Get started by examining your current system Create a list of all the steps from commencement to ...
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SEO in 2020

SEO tips for 2020

As the year comes to an end, it can become easy to become distracted by holiday parties and put your company on the back seat. For businesses, however, it is important to utilise this time to future-proof your business and put your company in the best possible position for the year ahead. In 2019, 'SEO' grew from a buzzword to ...
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Voice Search

Make your small business voice search ready!

Voice search might seem like something from a futuristic movie, but it is real, and getting more real every day. By 2020, at least 50% of all searches completed online are expected to be voice-oriented. That means that consumers are using the talk commands on their phones as much as they are typing. They want to know deals, promos, what's ...
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Mobile Optimisation

The importance of optimising your business for mobile users

In 2018, 70% of web traffic was created by smartphones and tablets. Experts estimated that this figure would grow to 80% by the end of 2019. Many businesses think that just because their business is available on a mobile device, it is optimised for mobile use. This, however, is untrue and many companies are failing to capitalise on mobile optimisation ...
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Importance of Strategic Planning

The importance of strategic planning for small business

As a small business, you may believe having a business plan is all you need to be successful. Whilst having a business plan is important, it is essential not to neglect strategic planning to ensure your business has an achievable business strategy, clear direction and will be future-proof against changing internal and external factors. With effective strategy planning, your small ...
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4 ways blogging supports your digital marketing

4 ways blogging supports your digital marketing

The most successful digital marketing is a multifaceted strategy. A strategic marketing plan encompasses and integrates on and off-line tactics across a variety of platforms and mediums. However, don’t be daunted by the magnitude of your marketing strategy. Firstly, a dedicated marketing agency can help you plan and navigate a strategy for your business. Secondly, there is an easy and ...
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Custom App Development

5 ways to know that your business could benefit from a mobile app

Mobile app development is an exploding market and you may have been receiving offers from every corner for mobile app development services. However, before you start software development on your business’ new app, consider whether your business’ digital marketing will truly benefit. 1. You know what you want from mobile app development Before you start application development, do your research ...
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Innovation

How to innovate to grow profits

The graveyard of failed businesses is filled with companies that rested on their laurels. Hence, it is a cause for concern that only 2 in 5 Australian companies undertake one innovation project. Given that 9 in 10 business executives believe innovation is a major driver of growth, any one of them can make its way into Australia and mount a ...
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