5 tips for better software design

5 tips for better software design

So, you've got a great idea for an app or software program and you really want to make it work. You've scribbled down some ideas and chatted about the logistics, but now you're feeling a bit lost. To help you ensure your software is attractive, useful and user-friendly, here are 5 tips for better software design. Stick to a design ...
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Digital Marketing Tips

5 of the best digital marketing tips for small businesses

The world of digital marketing is ever-changing and we appreciate that it can be hard to keep up, especially when you have your own business to run on a day to day basis. That's why we've compiled 5 of the best digital marketing tips to help you out! 1. Optimise for mobile Last year, 52.2% of all online traffic globally ...
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Emotional Intelligence

EQ – an essential part of your business strategy

We have all heard of “IQ”, and though we may not know what our “score” is, if you’re running a business then it is clear you have a strong level of intelligence. Making clear decisions, understanding your finances and analytic thinking are essential in business, but what often gets overlooked is the need for strong EQ, or Emotional Intelligence. What ...
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Strategic Planning

How to future-proof your business with strategic planning

Amidst fears of technological change and automation, businesses face an uncertain future in 2019. The modern landscape we operate in is one of constant flux and evolution, calling for a sense of agility among leaders to set a tone of resilience and resolve among their teams. Business success is the result of an effective business strategy that considers the needs ...
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Business Technology Tools for Strategy

4 business technology tools to help you execute your strategic plan

A large number of businesses are yet to take advantage of digital tools when it comes to executing their strategic business plans. So below, we have listed some of the tools and software small businesses should consider integrating into their current operations to remain relevant to customers and stakeholders. Mobile applications Mobile applications are now considered a must-have for every ...
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External Digital Marketing Expert

Why you should hire an external digital marketing consultant

There's no denying we live in a digital world. Whether your business is well-established or just starting out, it's a good idea to consider hiring a digital marketing consultant to help implement your digital marketing strategy. Implementing a digital marketing strategy can help widen your business's reach, targeting a whole new market of potential customers. By integrating search engine optimisation, ...
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Marketing Strategies in 2019

4 marketing strategies you need to know about for 2019

Effective, innovative marketing strategies for small businesses are key to getting your brand recognised and generating leads. Digital marketing is a constantly shifting landscape, and in order to stand out from the crowd, you can't rely on the same media and strategies which worked well for you in the past few years. Here are the top marketing strategies which vLinkD ...
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Communications Strategy for Startups

Developing a marketing and communications strategy for a start-up

Marketing is often at the forefront when building or growing a business. The marketing function provides your business with the ability to communicate to potential and existing customers, as well as relay your business offering in an attractive and persuasive manner. As with any part of your business, developing a marketing and communication strategy is important to ensure your business's ...
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Importance of SEO in Digital Marketing Strategy

Why search engine optimisation is key in digital marketing strategies

Digital marketing is the buzzword any business owner or marketer should now be familiar with. Many people assume a digital marketing strategy aligns with utilising social media channels. However, there is more to digital marketing than you might think. While social media can be an extremely effective way to improve your brand or company's reach, there are many other ways ...
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App Development

The 3 things to avoid in app development

With mobile technology booming, more and more businesses are using apps to reach out and connect with their audience like never before. After all, what could be better than being a constant presence in someone's pocket, available at any time and in any place? It's all well and good to have dreams, but if you're making these mistakes with your ...
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