Business Strategy

5 Vital Business Strategy Elements

When establishing a business, your strategy acts as a guide to ensure you achieve your goals. It also helps you work more efficiently, overcome obstacles, test ideas and stay motivated. Truly, a solid strategic business plan is the cornerstone of a successful venture. Here are five key elements to create a strong business strategy. #1 A company snapshot To know ...
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Digital Marketing Mistakes

5 of the biggest digital marketing mistakes made by start-ups

Marketing a business is fraught with great success and even bigger failure. As experienced business owners can attest, beginning your marketing journey feels like your continually tripping, making repeated mistakes without any hope of progression. When marketing your business, there are no guarantees of success. However, there are certain things businesses should avoid, and we break each down one by ...
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What is the difference between a web app and a desktop app?

If you are currently developing apps for your company, you may be wondering what are the differences between web apps and desktop apps. Allow us to explain the differences and benefits of each type of software to help you determine which is the right app for your business. A web app A web app, or website application, is a computer ...
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Business Automation

Could your business benefit from an automated system?

Whether you are a small or large business, you will most likely always be looking for new ways to streamline the efficiency of your company. Introducing business technology into your company, such as automated processes, can help improve the workflow of your business and enable your company to grow at a faster rate. What is automated technology? Automation is a ...
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Social Media Strategy

Why a social media marketing strategy increases business performance

Social media is a huge part of people’s lives, with many of these people being your potential customers. Having a website or brick and mortar presence isn’t enough anymore. To stay ahead and remain competitive, your business needs a social media marketing strategy. It can be overwhelming to create a strategy, especially when it’s unclear exactly what goes into making ...
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Innovation in Business

4 examples of innovation in business

The business landscape evolves every day, so to remain profitable, many organisations are now choosing to reinvent themselves using modern technology. Relying on business innovation, they're enhancing their familiar products and services in order to withstand this disruption and make their daily operations easier. With this in mind, we're going to take a look at 4 excellent examples of innovation ...
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Branding of Mobile Apps

Why the logo, splash page and branding are important for mobile apps

If you've recently launched an app to support your business or are planning on developing an app, congratulations! But the hard work, unfortunately, does not end here. Today's digital consumers want and expect more from apps and websites so you must ensure your app is the perfect representation of your business. Aside from the app functioning efficiently, it is important ...
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Importance of SEO

Do I need an SEO expert?

Search engine optimisation (SEO) is easily one of the trickiest digital marketing concepts to master. Although some have proved success is possible through do-it-yourself education, many can attest to these stories being in the minority. Most small businesses and start-ups owners don’t see the need for digital assistance, despite larger, established businesses touting professional SEO support being a core reason ...
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Importance of reviewing strategic plan annually

The importance of reviewing your strategic plan annually

In today's dynamic, volatile and ever-changing business world, the importance of strategic planning and business strategy is increasing exponentially; but not as we traditionally know it. Business strategy in 2020 needs to be different. It needs to provide a guiding path, be flexible to cope with changing environments, be innovative and agile. So what are the key business strategy trends ...
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Business Strategy Trends

Business strategy trends in 2020

In today's dynamic, volatile and ever-changing business world, the importance of strategic planning and business strategy is increasing exponentially; but not as we traditionally know it. Business strategy in 2020 needs to be different. It needs to provide a guiding path, be flexible to cope with changing environments, be innovative and agile. So what are the key business strategy trends ...
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